|Website Design, Development, and Programming
Hand-coded websites built from the ground up utilizing PHP, MySQL, HTML, CSS, and ECMA/DOM scripting, as well as photo retouching, graphic design and copy writing. Tapping over 25 years experience to fuse customer expectations with business goals to deliver a website that is user friendly, intuitive, and informative. In addition, the use of World Wide Web Consortium (W3C) standards, implementation of search engine guidelines, and the application of grade-level readability, page-load speed, and other tests provide an optimum balance between what users need and what search engines demand.
Social Marketing brings the website directly to consumers and fans. Facebook, Twitter, FourSquare, Yelp!, and more provide two-way communication between businesses and customers. Utilizing these channels, as well as direct email marketing through monthly 'e-news', plays a major role in a website's success. Integration of these technologies through custom Facebook apps, webpage widgets, and targeted marketing, blends Social Media with Customer Service resulting in a higher satisfaction and return visits.
Dynamic Content keeps visitors coming back for fresh information, the latest news, and other updates. Database-driven websites allow for quick updates, searchable content, and much more. Combined with server-side scripting and custom back-end interfaces, database supported sites make dynamic content easy.